Welcome to my new project, Ecommerce Breakdown.
I’ve been in the eCommerce game for the past 5 years and tinkering with online marketing and tech for roughly 10 years. It’s come a long way.
While serving as Chief Marketing Officer at Crossrope over the past 5 years – a fast-growing DTC eCommerce brand in the fitness space – I’ve had the opportunity to learn and experiment with a lot of different marketing tactics.
For the most part, it’s been a process of building our airplane while flying it.
To fill in the gaps as I went, I leaned on books, courses, podcasts, and other marketing leaders. Some of our best ideas and strategies came from looking at what other brands were doing and figuring out how to test it for ourselves.
In many ways, I find there’s no need to re-invent the marketing wheel. You can find brands in every industry doing amazing things. It’s on us as marketers to pay attention and figure out how these tactics and strategies could work for us.
I’ve gotten so much from the online marketing community over the years and I’ve always wanted to find the time (and place) to give back.
This was the initial impetus for Ecommerce Breakdown. I want to create a place where I can share a lot of what I’ve learned through the process of breaking down the tactics of eCommerce brands.
By observing other brands – what ads they run, how they structure their landing pages, what their emails look like, their social media strategies, their stack, etc. – my goal is to share the marketing tactics I find interesting and provide you with a couple of key insights you can take away.
I’m also excited to interview successful marketers and founders on an upcoming podcast. Unlike the usual story-based interviews, I want to create a show where we talk about some the specific marketing strategies I’ve identified and get a better understanding of the tools and frameworks they’re using to implement them.
In the meantime, I’ll focus on long-form articles to dissect some of my favorite brands.
Of course, not everything that works for one brand will work for another. That’s the beauty of marketing. But my hope is that the show leaves you with plenty of inspiration and ideas to take back to your team.
I’ll leave it there. If you’re looking to connect, I’d love to hear from you. Find me on LinkedIn or Twitter.
Thanks for tuning in!