Welcome to Ecommerce Breakdown, a show about eCommerce marketing.
I’m your host, Srdjan Popovic (or just Serge). I’m a #girldad (that’s me and my baby girl), husband, and fitness lover with a passion for marketing and eCommerce. I’m currently serving as Chief Marketing Officer at Crossrope, a fast-growing DTC eCommerce brand in the fitness space.
I love breaking down fast-growing direct to consumer eCommerce brands and dissecting the marketing strategies they use to fuel their growth. I’m looking for unique customer acquisition methods, branding plays, lead capture ideas, conversion rate optimization initiatives, email marketing tactics, and much more.
You can read more about why I started Ecomm Breakdown here.
My goal with every episode is to leave you inspired and walking away with new marketing insights and ideas you can take away and test in your own eCommerce business.
Feel free to connect with me on LinkedIn or Twitter.
Cheers –
Srdjan (Serge) Popovic
PS. If you want to check out more of my writing, I also write about productivity, behavior change, and self personal development at The Effective CMO.